We have several friends that enjoy coming up every year and I got the twitter alert to the "cold front" ticket sale SR was running yesterday.  Of course, these are tickets bought now for specific dates this winter.  While they had some steals (seemed like those super deals were on Wednesday only) what caught my eye was the Saturday pricing, at $87 to $88 a day and noting these were savings of $11 to $12.  This would indicate walk up rates at $99 this season for peak weeks/weekends!!!  While not 3 figures yet, might as well be.  And only 11 or 12 off to prebuy for locked dates this far out?  WOW, makes the New England Pass seem like a must now.

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The 16/17 prices are up on the website: http://www.sundayriver.com/winter/tickets-and-passes/lift-tickets

$99 for Fri-Sun & Holidays.

$79 Mon-Thu

You're right - even at today's prices a silver season pass would payoff in only 8 weekend days and a dozen for a gold.

I also have friends that come up. This seems like its marketing to get people to buy a season pass..

It's new this year that midweek rates are less than weekends.  $99 seems crazy though - $10 more than last year - they aren't going to sell many same day tickets at that rate.  Couple that with new pricing models and channels for condo rentals, it's going to be sticker shock for some.  Maybe they should just put it out there as the "Spruce replacement tax"...

There will be some sticker shock with the new pricing for condos, unless the hotels have some great deals.  The quarter-share market may finally start to uptick.
 
poe said:

It's new this year that midweek rates are less than weekends.  $99 seems crazy though - $10 more than last year - they aren't going to sell many same day tickets at that rate.  Couple that with new pricing models and channels for condo rentals, it's going to be sticker shock for some.  Maybe they should just put it out there as the "Spruce replacement tax"...

They've got a new lift to buy, silly!

I think SR has been selling themselves short on day ticket prices, personally. So good for them. Me and you can split hairs over $11 - but gotta pay to ski. We are fortunate to be able to ski, and even be able to consider it. If $11 is going to make that much of a difference - people have cheaper choices - not like they can't ski at all. I don't mean to sound harsh - but we make sacrifices to ski because we love it so much and recognize its a privelege. If SR prices themselves too low, I think it will hurt me more in the long run than if they price accurately to run a successful business (hello Saddleback).

#truth

MissWynter said:


I think SR has been selling themselves short on day ticket prices, personally. So good for them. Me and you can split hairs over $11 - but gotta pay to ski. We are fortunate to be able to ski, and even be able to consider it. If $11 is going to make that much of a difference - people have cheaper choices - not like they can't ski at all. I don't mean to sound harsh - but we make sacrifices to ski because we love it so much and recognize its a privelege. If SR prices themselves too low, I think it will hurt me more in the long run than if they price accurately to run a successful business (hello Saddleback).

Yea that was good

Zen Master said:

#truth

MissWynter said:


I think SR has been selling themselves short on day ticket prices, personally. So good for them. Me and you can split hairs over $11 - but gotta pay to ski. We are fortunate to be able to ski, and even be able to consider it. If $11 is going to make that much of a difference - people have cheaper choices - not like they can't ski at all. I don't mean to sound harsh - but we make sacrifices to ski because we love it so much and recognize its a privelege. If SR prices themselves too low, I think it will hurt me more in the long run than if they price accurately to run a successful business (hello Saddleback).

#1....trying to get people to come up for a week, plus a few other days and just buy a pass.  Skiing is not a cheap sport, but lines up accordingly with the cost of a vacation to the caribbean for family of 4.  If you have $88 to ski weekend, really is the $11 going to break you and cause you not to ski??....ski 10 days, buy a pass and go all in...if not, there are cheaper activities.  

Compared to prices out west, this is a bargain.  What is a Vail lift ticket these days, $150?  Why do you think folks buy the Epic pass, much better value...then again using value/vacation out west doesn't really belong in same sentence.   Bottom line, SR knows what they are doing in pricing, and if they price some folks out of the market, I bet there will be others to replace them and the show will go on for another year.  


Maskibum said:

I also have friends that come up. This seems like its marketing to get people to buy a season pass..

Don't let fear stop ya, Sally

SundanceKid said:

I echo this statement and will add that Maine has two mountains that are expensive, a third that might be - if and when it reopens, a forth that is a step below in pricing, but reasonable, and then 15+/- other ski areas with tickets as low as $15 for the day. If the ticket prices at the biggest mountains are too much for someone then support SL filmmaker Joel Osgood's documentary on the smaller hills and check some of them out!  

MonkeyBrook said:

#1....trying to get people to come up for a week, plus a few other days and just buy a pass.  Skiing is not a cheap sport, but lines up accordingly with the cost of a vacation to the caribbean for family of 4.  If you have $88 to ski weekend, really is the $11 going to break you and cause you not to ski??....ski 10 days, buy a pass and go all in...if not, there are cheaper activities.  

Compared to prices out west, this is a bargain.  What is a Vail lift ticket these days, $150?  Why do you think folks buy the Epic pass, much better value...then again using value/vacation out west doesn't really belong in same sentence.   Bottom line, SR knows what they are doing in pricing, and if they price some folks out of the market, I bet there will be others to replace them and the show will go on for another year.  


Maskibum said:

I also have friends that come up. This seems like its marketing to get people to buy a season pass..

Page out of EPIC playbook.  Drive casual customer to passholder status - encourages in-brand loyalty and higher frequency since skiing is pre-paid.  $100+ tix are a mental tipping point.  Plus pass requires  photo/contact information which lowers cost of re-acquisition/retention - captive customer.  Walk ups walk off into the night ... have to go trolling to get them back. Season pass is the equivalent of a fish finder.  :)

Lifts are going to turn whether 10 people are on mountain or 1,000.  Sunk cost.  Butts in chairs puts butts in ...

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